One of the main restrictions in agribusiness has to do with logistics. Each product has characteristics about weather, geography, seasons and shelf life; that makes them unique to commercialize. Even when harvesting and ripening techniques can be coordinated, logistics still plays an important role in linking production and demand.
Moreover, given the high variability of prices in the industry, logistics becomes increasingly important in maximizing revenue through vertical integration and business intelligence tools. Finally, it is in great part thanks to better logistics networks and operations that farmers can aspire to a larger share of the market value.