TIS Consulting

Market Research

Market research has become a standard in all industries when it comes to planning ahead, both for current products and services, or for innovation endeavors.

Our methodology complements traditional market research techniques by incorporating analytical tools; to interpret and slice market information so target estimates are based in competitiveness and not just availability.

This serves two purposes as it provides a ‘real’ estimate of market that can be obtained, while it also provides a baseline of the level of service required to attract that market share.

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