Retail Location Evaluation
One of the first and most important decisions in starting a new retail operation is the location in which it will be build. Oversimplifying the example, company A can have the greatest product and service, but located in the middle of nowhere won´t sell; on the other hand, company B might not have the greatest product and service, but in the perfect location can sell a lot.
But in reality, the location process is a scientific analysis and accounts for much more variables than just location –e.g. position, traffic, size, demographics, points of interest, visibility, competition, among many others. Moreover, it must account for the dynamics of business and consider the usability in decision making.